Infinance (UX / UI)

Infinance specializes in financial intermediation services, offering a comprehensive range of solutions tailored to our clients' needs. During my tenure at Infinance, I was responsible for spearheading all graphic design initiatives within the company, including branding, marketing, and UX/UI design. Our primary focus was on mortgage credit, a cornerstone product where we endeavored to provide exceptional support and assistance to individuals seeking financing for their homes.

The Problem
Giving a refresh to website using the new branding.
looking for a solution for the users stay more time in the website, and contact us easly.

The Solution
Designing a minimalist, intuitive website design with less text.

The Process
We used Design Thinking method.
In the first phase (Empathize) me and the team had an interview with the CEO and some users, for giving us feedback about the actual webpage.
Millennials are one of the target for our products, so i was designing thinking in that users and the brand image.
Infinance brand is minimalist, so i designed something simple, minimalist.
We Define that the new website should be minimalist and intuitive.
Then I started creating the wireframes and when i had the feedback I just started to work in the final prototype.
Finally I was showing my progress to the CEO and to users, so that they could continue giving me their feedback and I was modifying it according to their comments.